IGN

IGN (Imagine Games Network) is a Internet site which was set up in 1996. It deals with multimedia news and reviews with a heavier emphasis on video games.

As of this moment it attracts over 23 million users a month and was one of Alexa's top 200 viewed sites. In September of 2005 it was purchased by millionaire mogul Rupert Murdoch.

This website has a broad appeal and could be useful to anybody with an multimedia interest and those who are looking for the latest multimedia based information. The demographic of people who use this is very wide, but I would say that it is used most by males between the ages of 13 and 25. In terms of psycho graphics it would appeal to any video game enthusiast or anyone who has an open attitude to knew technology,

The reason I use this website is that it gives very accurate reviews of games, music, television shows and movies. If you ever don't agree with their decision you can read other visitors reviews and press reviews. IGN also release trailers before they come out in the cinema, and they have regular interviews with producers and actors alike.

IGN is a very navigable site which is broken into smaller more specific sites when chosen. The first thing you see when you view the site is the constantly changing news wheel which provides up to the minute updates on various aspects of the media. Overall its an easy to read site which is easy on the eye.

IGN makes some of its money form public donation but mostly from advertising. These advertisements are placed often before video's, between pages in reviews and surrounding the text in reviews. All of which you can skip if you choose.

If I was in control of IGN I would remove the sites emphasis on games and evenly distribute the websites resources between all aspects of multimedia. I have no doubt in my mind that if they where to do this IGN would become the prime multimedia review site in the world.

http://www.ign.com